Are You Undercharging?

One thing we all know, is that rates can vary a lot across our industry.

We even saw the hard data here in Ireland when we conducted the first ever Irish VA Survey last year!

I was reminded of it again this month while finding maternity leave cover for one of my clients. The range of rates Virtual Assistants are charging was HUGE, and not always reflective of skills or experience.

Of course, there is no one-size-fits-all when it comes to pricing. 

But here is the truth… charging too little can quietly hold your business back.

It can leave you overworked, drained, and doubting yourself because the numbers simply do not add up, no matter how many hours you put in.

Here are a few signs it might be time to revisit your pricing:

👉 You are fully booked but still not hitting your income goals. 

👉 You are taking on more and more clients just to make ends meet, and it is leaving you exhausted.

👉There are projects or clients you dread because the pay does not reflect the time and effort they take.

If any of this sounds familiar, here are a few ways to start shifting things:

✨Look at your client mix and spot which services bring the most value and profit.

✨Compare your rates with the wider Irish market so you know where you stand (we have a handy little guide here).

✨Start by raising your rates for new clients first.

✨Plan gradual, manageable increases for existing clients and give plenty of notice.

Even small adjustments now can make a big difference as we move into the busier months later this year!

Much love,