A strong client experience matters because it directly impacts your success with enquiries and discovery calls. When people have a smooth, positive first impression, they are more likely to become clients, stay with you longer, and refer you to others too 🙌

I know you’ve been there! Opened your emails, spotted something from a Client and thought, “Seriously? You’re only sending this now?”.

I was reminded of it again this month while finding maternity leave cover for one of my clients. The range of rates Virtual Assistants are charging was HUGE, and not always reflective of skills or experience.