Something new! April Wrapped ✨

With Easter and the Bank Holidays, April always feels like a funny one for business. A bit stop/start, a bit all over the place… 

And a bit mental during the shorter weeks! I’m sure you can relate 😅

So I’m trying something new.. A monthly check in from me here at Rulu Virtual HQ. A simple little roundup of helpful insights, business reflections and things to think about as you move into a new month.

Let’s dive in 👇

Charging To Outsource

If you’re dreaming of hiring an Associate or expanding your team, I have a question for you.. Is your pricing allowing that to happen?

This came up in a few client conversations recently, and it’s such an important one. 

Because if your rates are too low, outsourcing might actually cost you money.

Before you bring someone on, take time to review your packages, pricing and systems. Sometimes growth starts with reworking what’s already in place behind the scenes!

Learning To Say No

Have you had that moment lately where you were tempted to say yes.. Even when everything in you was screaming no?

That’s something I was reminded of this month. I turned down a project that, in the past, I would’ve definitely said yes to! The client was great, the opportunity was flattering… But the fit wasn’t quite right, and honestly, I'm pretty happy with my capacity right now. 

If you’ve been there, you’ll know how hard that kind of “no” can feel. Especially when you're used to being helpful!

But here’s the reminder..Saying no isn’t selfish. It’s strategic.It’s about protecting your peace, your time and your future plans.

If you struggle with this, I shared a post this month with practical ways to say no with confidence and kindness. No guilt, No over explaining.

🔗 Here’s the post if you want to check it out.

Taking Your Business On The Road

Ever thought about working from somewhere new for a few days — just for a change of scenery?

I worked from Portugal for a short stint this month and it was a great reminder of two things..

1 The flexibility we have as VA's and OSP's is incredible

2 That flexibility only works if we’re supported by good systems and boundaries

Even if travel isn’t on the cards right now, you might want to reflect on how your business holds up when you step away from your usual setup.

Could you operate from a laptop in a different country… Or even just a different part of the house?

As we head into summer, maybe it’s time to start thinking about how you could build a little more freedom into your business, even in small ways?

Behind the Scenes

You might’ve noticed things looking a bit different on my socials.. A quiet refresh I’ve been meaning to do for a while! No big rebrand, just a shift toward what actually feels aligned now, five years in.

And it’s reminded me..Sometimes the smallest tweaks can bring the biggest ✨energy shift✨

If you’ve been feeling flat or off in your business, this is your nudge to make a small change!! 

It could make all the difference.

New This Month

The Client Clarity Framework officially launched this week!!

It’s a short and simple resource designed to help you..

✅ Review your current client base with fresh eyes

✅ Identify which clients, services or structures are (and aren’t) working

✅ Highlight opportunities to streamline, upgrade, or shift direction

✅ Map out clear next steps for moving your business forward

🔗 Click here to check it out.

I’ve also introduced reduced rates for follow up calls, something that came directly from recent 1:1 sessions!If you’ve already worked with me and want to keep the momentum going, I’ll send a discount code your way after your session.

If you’re feeling the nudge to check in with your client base (or your business direction), now could be the perfect time to give it the attention it deserves ✨

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Thanks so much for being here and reading along! I’m genuinely so glad to have you in this space.

Much love,